Atlantic City has intrigued me since I found out it is where the game Monoploy (visit Monopoly City to learn more) got all of its street names. The railroads on the board of Monoploy actually stopped in Atlantic City. There is really a place called Marvin Gardens, Water Works and of course the famous Boardwalk. Beside the streets there were some amazing piers that have come and gone over the years. The Iron Pier opened in Atlantic City in 1896. H.J. Heinz purchased the Iron Pier in 1898, and turned it into the Heinz Pier. H.J. Heinz was a genius when it came to seeing the advantages of advertising and giveaways. In Atlantic City Heinz saw the potential for Worlds Fair attendance numbers year round!
Visitors to the Heinz Pier got to taste Heinz products, especially pickles, and were given a free Heinz pickle pin. The Heinz pickle pin is an advertising giveaway from the H. J. Heinz Company, being a small green pin made in the shape of a pickle. Being continuously offered for more than a century, and with more than 100 million pins produced over the years, it is both one of the longest-running and most successful promotions in history.
The first Heinz pickle pins were given away at the 1893 Chicago World's Fair, Heinz would distribute one million pickle pins by the fair's end, making the promotion an incredible success. Atlantic City's Iron Pier, opened in 1896, in 1898 was bought by Heinz and renamed Heinz Pier. The pier was a popular tourist attraction, featuring a historical museum, food samples, and free pickle pins. Heinz gave out pickle pins on the pier for nearly half a century. The Heinz Pier was destroyed by a hurricane in 1944.
This is my special pickle pin!
Pictured next to a pencil to give you perspective on the size.
Pickles are given away still to this day at the nearby Atlantic City Historical Museum!
Thanks Beth for hosting.
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