Friday, August 13, 2010

PostCard Friendship Friday - Heinz 57

Atlantic City has intrigued me since I found out it is where the game  Monoploy  (visit Monopoly City to learn more) got all of its street names. The railroads on the board of Monoploy actually stopped in Atlantic City. There is really a place called Marvin Gardens, Water Works and of course the famous Boardwalk. Beside the streets there were some amazing piers that have come and gone over the years. The Iron Pier opened in Atlantic City in 1896. H.J. Heinz purchased the Iron Pier in 1898, and turned it into the Heinz Pier. H.J. Heinz was a genius when it came to seeing the advantages of advertising and giveaways. In Atlantic City Heinz saw the potential for Worlds Fair attendance numbers year round!

Visitors to the Heinz Pier got to taste Heinz products, especially pickles, and were given a free Heinz pickle pin. The Heinz pickle pin is an advertising giveaway from the H. J. Heinz Company, being a small green pin made in the shape of a pickle. Being continuously offered for more than a century, and with more than 100 million pins produced over the years, it is both one of the longest-running and most successful promotions in history.
The first Heinz pickle pins were given away at the 1893 Chicago World's Fair, Heinz would distribute one million pickle pins by the fair's end, making the promotion an incredible success. Atlantic City's Iron Pier, opened in 1896, in 1898 was bought by Heinz and renamed Heinz Pier. The pier was a popular tourist attraction, featuring a historical museum, food samples, and free pickle pins. Heinz gave out pickle pins on the pier for nearly half a century. The Heinz Pier was destroyed by a hurricane in 1944.

This is my special pickle pin!
Pictured next to a pencil to give you perspective on the size.

Pickles are given away still to this day at the nearby Atlantic City Historical Museum!

Happy Postcard Friday!
Thanks Beth for hosting.
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Beth Niquette said...

What a cool place--and a fabulous postcard! I loved reading the history behind it all.

Happy PFF! said...

Great story. Shame the pier is no longer standing.

Snap said...

Really enjoyed the story and the card. Fun!!!!!!!!!!! Happy PFF.

Postcardy said...

I have the same postcard. Too bad the pier was destroyed.

Joy said...

Piers never seem to win the battle with the elements. Fascinating story, and pickle pins, wonder who dreamt that up, great memento.

MrCachet said...

I really enjoy the stories behind the images, and this is no exception.

viridian said...

thanks for sharing. A great story, a great post, and pickle pin.

Dorincard said...

Pickle me fancy. :)
Interesting post.

Aimee Dars said...

I didn't know about Heinz Pier - very interesting! And I love the pickle pen, too!