Mailed April 12, 1906
From Atlantic City, NJ to Pottsville, PA
Starting on July 1st, 1898 postcards could be sent through the mail for only one cent regardless of whether they contained a message or not. The Post Office Department also ended its monopoly on the printing of postals, but the words Private Mailing Card - Authorized by the Act of Congress on May 19th, 1898 were required to be printed on the back of all cards not issued by the government. Regulations also required that these cards be slightly smaller than standard size at 3 1/4 by 5 1/2 inches and printed on light colored paper of buff, cream, or gray. Many publishers could not afford to redesign their cards to meet these new regulations and they soon went out of business. Even so, the new lower price coupled with the recovery from five years of depression created an increasing demand for cards, which in turn brought a flurry of new publishers into the market. Some had been waiting for the new regulations to take effect and had cards available for sale by that July. Pictures of larger than typical size were now introduced to the front of cards, though many mailing cards retained the format of the pioneers with only a small illustration and a large blank area for writing.
I am sharing this postcard with Postcard Friendship Friday!
Note - all postcards shared on Postcard Friendship Friday are from my private collection!