Friday, July 8, 2016

Postcard Post: Hula

A postcard from Series C: Our Colonies. 

No. 6 Hulu-Hula Dancing Festival, Hawaii
Compliments of NY Sunday American & Journal
Copyright 1903 by W.R. Hearst

The card has an undivided back for only the address.  Post Card backs were not divided until 1907!

The sender could only write the address on the back... any message would have to be written on the front of the card.  The area below the grass was left blank intentionally for a message.

Newspaper Cards from
Beginning in 1903 Hearst’s New York, Boston, Chicago, and San Francisco newspapers started inserting whole sheets of chromolithographed postcards that its readers could cutout. Many other newspapers would soon adopt this marketing ploy. These cards were printed on paper closer to newsprint in weight than card stock, which has added much to their ragged appearance today. By 1907 newspaper postcards began being replaced by printed cutout dolls and toys. A variation of the cutout card was the coupon card, which some newspapers would print on a weekly basis. These coupons in turn could be redeemed for postcards by mailing them back to the publisher.

I am sharing this postcard with Postcard Friendship Friday!

Note - all postcards shared on Postcard Friendship Friday are from my private collection 

1 comment:

Beth Niquette said...

What a cool postcard--and I LOVED reading about the history of the cut out postcards. I actually have a few of those--they were Kewpie dolls paper dolls with clothing you could cut out. :D Have a lovely day, dear Friend!